Itthe Company (CEO Bong-Geun Kim and Yu-Kyung Lee) participated in 'SIRHA Lyon 2025', a food and restaurant industry trade fair held in Lyon, France, and spurred its entry into the global market.
SIRHA Lyon is the world's largest international trade fair for the foodservice, hospitality, and food industries, and was held for five days from January 23 to 27, 2025. This fair featured approximately 4,700 companies from 40 countries and attracted 257,363 visitors, once again proving its status as a center for the global food industry.
At this exhibition, Eat the Company showcased its representative products such as ‘Kkini Kit’, ‘Cup Cook Everyday’, and ‘Royal Summit’, and received much attention from buyers from around the world. In particular, it discussed specific contracts and B2B cooperation plans with hotel and restaurant buyers from France and Europe, Dubai hotel and restaurant companies, Belgian government agencies, and overseas airline in-flight meal managers, greatly increasing the possibility of entering the European and Dubai markets.
Having already won numerous innovation awards for its major products at global food fairs such as SIAL Paris 2024 and SIAL America 2023, Itthecompany has been recognized for its product capabilities. At this year's SIRHA Lyon, it has also been recognized for both innovation and quality by overseas buyers, providing an opportunity to strengthen the global competitiveness of K-food.
Lee Yu-kyung, CEO of Itthecompany, said, “This expo has become an important opportunity to introduce K-food containing Korea’s story to the world,” and added, “We will continue to do our best to further solidify our position in the global market and spread Korean food culture around the world.”
In addition, Itthecompany was selected as a representative Jeju company through the 'Jeju AI Food Tech Hub' overseas exhibition business support program hosted by the Jeju Regional Innovation Platform Intelligent Service Division, and received systematic support from exhibition preparation to booth operation and buyer consultation. Thanks to this, it was able to achieve more meaningful results and further strengthen its competitiveness in the global market.
In 2025, Itthe Company is pioneering a new K-content food market with healthy food with innovation and story, not only in the domestic market but also in the overseas market, and is establishing itself as a startup that is attracting attention in the food industry centered on large corporations.
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