Advertising agency Decreit announced that it won three Grand Prix awards in the Digital Advertising & Campaign category at the 2024 Ann Awards.
Decreate won the 'Grand Prix in the Social Media Business Category' for operating and branding everything from artist collaboration content to influencer films and goods through 'Our Home Mansion', a SNS channel where people live and eat according to their own tastes.
Also, through the Lotteria 'Thanks Burger Card' IMC campaign, Lotteria conveyed its gratitude to people during the holiday season through everything from campaign videos to a website where you can create cards with your own characters, and won the 'Grand Prix in the Large Corporation Category'.
Lastly, through the LG gram GO 'AI Imagination Travel Agency' offline campaign, the company ran an Imagination Travel Agency pop-up campaign that allowed users to experience the high performance of the new product LG Gram Pro through AI, and was honored with the 'Grand Prix in the IT Device Category' award.
With this, Decreate has won the Grand Prix at the Ann Awards for three consecutive years since 2022, and is the advertising agency that has won the most Grand Prix awards at the Ann Awards in 2024.
Currently, the brand is highlighted through various creative activities, from IMC campaigns to TVCs, digital content, SNS operation, online and offline linked events, and goods production.
Decreight co-CEOs Minjun Cho, Wonha Hwang, and Hyunhee Park said, “Winning this Grand Prix will serve as a driving force for us to continue our sustainable campaign strategy that connects the essence of the brand with the needs of consumers,” adding, “We will continue to engage in campaign activities that are one step ahead of the times with a unique perspective and innovative thinking for differentiated strategies.”
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