XEXYMIX, an activewear brand developed by media commerce company Brand X Corporation, announced on the 12th that it held a '25 FW Global Order Meeting'.
This order meeting is the 4th since 2023, and was attended by about 50 people including key executives from Japanese, Chinese, and Taiwanese corporations, as well as Chinese YY Sports, Indonesian, and Mongolian affiliates. The order meeting will be held until the 14th, and about 1,260 products (based on SKU) in 6 categories including active, essential, athleisure, golf, shoes, and accessories will be showcased.
Essentials, the main category of Sechkies, showcased leggings and bra tops suitable for various exercises, while the athleisure line introduced practical designs for business casual and daily looks. Golf wear showcased field fashion suitable for the fall and winter seasons, including down, padding, and outerwear.
Sechkies plans to introduce products tailored to the needs of each country. In Japan, it will focus on the running line RX and the athleisure line, while in Taiwan, it will focus on activewear and essentials lines. In China, it will increase awareness through offline store expansion and marketing, and introduce various products to the mainland market.
A representative of Brand X Corporation stated, “For 2025 FW, we plan to release a large number of products with excellent usability and functionality through various design and material changes that were not seen in existing Sechkies products,” and “We plan to drive overseas sales growth by introducing various new products tailored to the needs of each country.”
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