Tomato System announced on the 30th that it has signed a service supply contract with Pilates brand 'Catch Pilates' and will begin providing personalized body type analysis and rehabilitation exercise Pilates services through the AI-based digital healthcare platform 'T-ON' starting in July.
This collaboration is a strategy to lead a new market by incorporating AI technology in line with the market trend of Pilates evolving from simple equipment exercise to body correction and rehabilitation-centered exercise. Recently, as the demand for functional purposes such as posture correction, pain relief, and musculoskeletal rehabilitation has increased, Tomato System is strengthening its position in the healthcare market with technology-based differentiated solutions.
The service consists of AI body analysis, personalized exercise programs, 1:1 feedback from professional Pilates instructors, self-Pilates exercise, and a subscription-based mobile app. Users can receive optimized exercise based on AI analysis data, and can use accurate posture correction and customized content through feedback from professional instructors.
Park Ho-seong, director of Tomato System’s Tion division, said, “This collaboration is a representative example of incorporating AI technology into idle space within a Pilates center,” and “Digital healthcare services will present a new standard for use by fitness centers, experts, and customers together.”
Catch Pilates CEO Lee Chan-woo said, “Since the establishment of the S Sports Science Center in 2007, we have trained more than 1,000 professional instructors and grown S Body Work Pilates into the Pilates brand with the largest number of branches in Korea.” He added, “We are increasing customer loyalty and continuing sustainable growth through free trials, personalized content, and premium membership.”
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