Medihub (CEO Yeom Hyeon-cheol) announced on the 30th that it recently signed a strategic partnership with Proxy Healthcare (CEO Kim Young-wook) to strengthen marketing in the domestic dental market. Medihub is the manufacturer of the painless anesthesia machine 'i-ZEC', and Proxy Healthcare is the company that developed the electric toothbrush 'Tromatz' that utilizes biocurrent technology.
Through this agreement, the two companies plan to carry out marketing activities linking painless anesthesia devices and biocurrent toothbrushes targeting dental clinics nationwide. In particular, joint promotions will be promoted to position the products of both companies together as premium dental solutions recommended by dentists.
As the first joint marketing, a promotion will be held in July to provide free smart boards (digital kiosks) worth about 2 million won for 5 years to dental clinics that introduce 'iJack' and 'Tromats' together. Initially, it will be operated mainly at dental clinics in Seoul, and will be expanded to the metropolitan area and nationwide in the future.
Through clinical trials, Tromatz has proven the following effects compared to regular toothbrushes: ▲shortening brushing time (about 2 minutes), ▲6x improvement in plaque removal, ▲2.5x relief of sensitive teeth, and ▲75% improvement in gingivitis. Accordingly, it is gaining attention as an auxiliary solution that can be used in dental practice to manage patients’ oral hygiene.
Medihub CEO Yeom Hyeon-cheol said, “We plan to distribute Tromatsu toothbrushes to approximately 2,000 dental clinics that currently use iJec as well as new clients, and establish it as a product recommended by dentists.”
Proxy Healthcare CEO Kim Young-wook said, “Through collaboration with Medihub, we will make efforts to widely publicize the clinical effectiveness of Tromatz to dental specialists and make a practical contribution to improving patients’ oral health.”
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