TIP Corporation, which operates the AI-based leadership coaching platform 'TIPP', announced on the 10th that it was finally selected for the TIPS program upon the recommendation of Mashup Ventures. TIP Corporation attracted seed investment from Mashup Ventures last year.
The TIPS program is a private investment-led technology startup support program that discovers and intensively fosters promising startups with technology that will lead the global market. The final selected companies will be provided with 500 million won in R&D funds over two years to help with technology development and market entry.
Tip is a platform that provides 1:1 leadership coaching to leaders at all levels within a company, and was selected for this year’s Tips in recognition of its outstanding AI technologies in sentiment analysis (Sentiment Analysis) and natural language processing (NLP). Tip has a team of professional coaches from global big tech companies such as Google, Microsoft, and AWS, and provides customized coaching based on AI analysis, leading to high satisfaction.
Tip Corporation CEO Choi Si-won, who was in charge of human resource development (HRD) at Blank Corporation, recognized the problems faced by various in-house leaders and decided to start a business. Tip Corporation aims to strengthen the capabilities of leaders and improve organizational performance through customized coaching that can be applied immediately to the field.
CEO Choi Si-won said, “This year, we plan to focus on advancing AI and big data technologies to provide a hyper-personalized leadership coaching experience,” adding, “Ultimately, we will expand the coaching target to all employees within the company and transform into a business coaching platform that contributes to improving actual organizational performance.”
Mashup Ventures partner In Sang-hyeok said, “It was impressive that a team with such a deep understanding and expertise in leadership coaching was able to quickly achieve market validation,” and “Business coaching is a market that is gaining attention overseas, and we expect Tip Corporation to grow into a global company leading this market.”
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