Bespin Global announced on the 10th that it will participate as an invited speaker at LEAP 2025, which will be held in Riyadh, Saudi Arabia from the 9th (local time).
Bespin Global founder and CEO Hanjoo Lee will be on stage at LEAP 2025 on the 12th with the theme of ‘Attention in the AI Era.’ CEO Lee will provide in-depth insight into the future changes and opportunities brought about by the advancement of AI technology, and explain the survival strategies that companies should adopt in the AI era.
In particular, the representative will emphasize that the AI market is changing into an environment that provides new opportunities to all companies, and will urge each company to clearly understand the opportunities and competitiveness in the industry they belong to and actively seek ways to apply AI. In addition, he plans to explain the flow of the AI market, which is being rapidly reorganized amid rapid changes such as the DeepSeek shock, and share strategic directions for the survival and growth of companies.
LEAP 2025 is the largest global technology exhibition in the Middle East, co-hosted by Saudi Arabia’s Ministry of Communications and Information Technology. This year, it is expected to attract over 680 startups, 1,000 speakers, 1,800 global tech companies, and over 170,000 visitors.
Bespin Global entered the Middle East in 2019, opening offices in Dubai, Abu Dhabi, and Riyadh in 2022. It has won the AWS MENA (Middle East and North Africa) Regional Partner Award for five consecutive years since 2020.
“I am delighted to be speaking at LEAP 2025, one of the leading technology exhibitions in the Middle East,” said CEO Lee Han-joo. “The AI era provides opportunities for innovation and growth to all companies, and Saudi Arabia and Korea are countries that can fully realize that potential.” He also said, “AI innovation is not a matter of choice, but of survival, and Bespin Global will provide comprehensive support so that companies around the world can secure competitiveness in their respective industries by utilizing AI.”
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