Guru Company (CEO Wonhyuk Choi), which operates the B2B content solution 'Treasure Island', announced today (the 7th) that it has signed a channeling agreement with Colbert Lab.
Through this contract, Guru Company will be responsible for building and operating the webtoon and web novel service ‘Jaritoon’ for users of ‘Jaritok’ operated by Colbus Lab.
'Treasure Island' is a solution that embeds content services such as webtoons, web novels, and short dramas into a company's app. By introducing 'Treasure Island', companies can easily build their own content services, increase users' usage time and visit frequency, and even earn additional revenue.
Last year, Treasure Island was first launched through the No. 1 banking app in Korea, and achieved 1.3 million cumulative subscribers, 500,000 MAU, and ARPPU of 16,000 won (as of January 25) in just 4 months. Based on this performance, it is currently collaborating with companies in various fields such as e-commerce apps, financial apps, reward apps, and pedometer apps.
'Jaritalk', which has signed a channeling contract, is the largest rental management platform in Korea with 4 million landlords and tenants, and is providing a solution that automates manual tasks such as sending out bills, checking monthly rent, and refunds that must be handled individually.
Through this channeling agreement, Colbert Labs can quickly add webtoon and web novel services to its platform without additional costs or manpower.
Guru Company CEO Wonhyuk Choi said, “Treasure Island is a good fit for Jari Talk because it effectively converts app users who do not have much experience using content into webtoon and web novel users. Through this partnership, we expect to see an increase in Jari Talk’s user engagement and more users being locked into the platform.”
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