Bind, which operates the 3040 men's fashion commerce platform 'Aesler', announced on the 10th that it has attracted a total of 4 billion won in Series A investment. Kakao Ventures, Fast Ventures, Base Ventures, D.Camp, and Dasung Ventures participated in this investment round. In particular, Aesler has been recognized for its differentiated service operation capabilities in the growing middle-aged men's fashion market.
After attracting investment, Asler plans to diversify its product lines to include sports, outdoor, and electronic devices, and to consolidate its offline-based brands and online brands into one place to further strengthen its position in the 3040 men's fashion market. In the future, it plans to provide customized services tailored to customer tastes and lifestyles, and to develop into a commerce platform that encompasses the entire 3040 men's lifestyle.
Lim Chae-kyung, a senior judge at Fast Ventures, said, “Based on its fast execution and growth speed, Bind has recorded unrivaled sales growth and operating profit in the middle-aged men’s fashion market despite its early stage of operation, and we were confident in its potential and decided on a third investment.”
Jang Dong-wook, director of Kakao Ventures, said, “In the men’s fashion commerce market, Bind is a team that has established an efficient distribution method, and we expect it to create a big stir with its innovative approach that combines data and technology.”
Kim Si-hwa, CEO of Bind, said, “We will provide a richer and more differentiated shopping experience to middle-aged male customers and grow into a lifestyle platform where middle-aged men can age gracefully through their own style.”
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