Hustlers Co., Ltd., the developer of the smartphone usage management service 'Turning', announced on the 10th that it has been finally selected for the TIPS (Television, Private Investment-led Technology Startup Support) program hosted by the Ministry of SMEs and Startups. Hustlers is a startup that received direct investment from CompanyX in September of last year, and this selection for TIPS was made through CompanyX's recommendation.
TIPS is a private investment-led technology startup support program that discovers and fosters promising technology startups that will lead the global market. The companies that are finally selected can receive up to 700 million won in research and development (R&D) funds over two years, as well as startup commercialization and overseas marketing funds, to promote technology development and market entry.
With this selection, Hustlers has secured professional manpower and laid the foundation for entering the global market. Currently, Turning has the largest market share in the Korean digital detox market and is also growing rapidly in the North American market based on its own smartphone usage habit management technology. In particular, through this project, it plans to fully develop a smartphone assistant AI model (LLM Agent) in collaboration with Yonsei University's Artificial Intelligence Lab (MLAI LAB).
Currently, Turning is accelerating its global expansion, aiming to secure an additional 400,000 users this year, following the 120,000 users it had last year. Since its rebranding in November last year, it has recorded a high paid payment rate of about 5-6%, and sales have been steadily growing as users increase.
Co-CEO Moon Yong-woo said, “We are very pleased to have the opportunity to maximize user convenience and strengthen our technological capabilities through this TIPS selection,” and “Based on the quantitative data obtained through Turning, we will advance our personalized mobile habit improvement algorithm and expand it to not only customized product recommendations but also the entire digital wellness industry.”
Co-CEO Kim Seon-jae expressed his ambition to “continuously improve key indicators through customer-centered product development and actively pursue growth in the global market.”
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