K-living brand ' Eastern Edition ' announced on the 10th that it had completed a Series A round of investment worth 3.6 billion won in January. Korea Investment Partners, Bon Angels, Schmidt, and BM Ventures participated in this investment, and the total investment amount including angel investment amounts to approximately 4.7 billion won.
Starting with its first Cheongdam-dong store in 2022, Eastern Edition currently operates two domestic showrooms (Cheongdam 1st and 2nd stores) and three overseas showrooms (Paris, LA, Hong Kong). It plans to expand its domestic distribution channels by 2025 and accelerate the expansion of its overseas distribution channels in 2026.
Since its launch in 2022, Eastern Edition has seen steady growth in overseas sales, and in 2023, it achieved a five-fold increase in overseas sales from last year. In particular, it is also considering operating a New York showroom to advance into the North American market.
Eastern Edition is furniture that interprets the ‘beauty of the East’ and ‘the aesthetics and philosophy of the Joseon Dynasty’ with a modern sensibility, and is used not only in residences and offices, but also in 5-star hotels and resorts such as Jeju Parnas Hotel, Yangyang Seolhaewon Resort, and Japan Muwa Resort.
Through this Series A round of investment, Eastern Edition has been evaluated as the ‘only domestic living brand capable of global exports’ and has established itself as a successful case of a domestic furniture/living brand entering the global market. Eastern Edition’s co-founders Yang Tae-oh, Lim Dae-seon, and Hong Hyeok-jin expressed their aspirations, saying, “Through this investment, we will focus on growing into a more valuable global brand.”
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