Danawa , a price comparison service of Connectwave Co., Ltd. , announced on the 10th that it signed a business agreement (MOU) with Kakao Games Co., Ltd. for online and offline promotions of 'Kakao Battleground' and 'Path of Exile' 1 and 2.
Through this agreement, the two companies will cooperate with the goal of strengthening the synergy of the PC game business by utilizing online/offline channels and events. Danawa plans to recommend PCs optimized for Kakao Battlegrounds and Path of Exile 1 and 2, and provide related content through Danawa banners, official SNS, and blogs.
Additionally, a limited number of early access keys will be provided to customers who purchase the recommended PC version of Path of Exile 2, and Kakao Games plans to conduct marketing together with Danawa using its own platforms such as the KakaoTalk channel.
Kakao Games Marketing Director Park Taek-gon said, “We are delighted to be working with Danawa, Korea’s leading price comparison service platform,” and “Through this agreement, we will provide more enjoyment to users by enriching online/offline events for ‘Path of Exile 1, 2’ and ‘Kakao Battlegrounds.’”
Danawa’s Sales Director Junmo Ahn said, “We expect that this collaboration will provide gamers with the optimal gaming environment and introduce competitive products,” and “We will continue to provide diverse game-related content to increase consumer satisfaction.”
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