Cellimax, sales from January to May exceeded 53.5 billion won⋯ Sales exceeded previous year

-Sales from January to May increased by 300% compared to the same period last year⋯Effectiveness also worked overseas

-Eraser pad, Noni ampoule, etc. Domestic and international sales volume surges⋯Cumulative product sales volume reaches 10 million units

Derma cosmetic brand Cellmax (CEO Kim Min-seok) announced on the 30th that its cumulative sales from January to May of this year exceeded 53.5 billion won, exceeding its annual sales for 2024.

Due to a surge in domestic and international sales, Cellimax achieved sales of 53.55 billion won from January to May, up about 300% year-on-year, surpassing last year’s annual sales of 46.2 billion won in just 5 months. Product-related content including the eraser pad on TikTok recorded 900 million cumulative views, and videos mentioning the Noni Ampoule on Instagram Reels were viewed over 35 million times. As of June, the cumulative product sales have reached 10 million units, receiving a great response from overseas consumers, especially on social media.

By country, growth was particularly notable in the US, with Amazon sales in the first quarter of this year increasing by over 500% year-on-year. Europe is also showing gradual growth, and in May, it proved its keen interest by recording sales of over 43,000 products in just one week on a single channel.

In the domestic market, sales of whitening and sun care products such as pore blemish pads and pore blemish sunscreens have expanded, and brisk sales have continued across the entire product line. Domestic transaction volume has also grown by 30% compared to the same period last year.

In the future, Cellmax plans to secure new customers by expanding its presence in Olive Young and entering home shopping channels in the domestic market, and in the global market, it plans to accelerate sales expansion centered on its Retinal Shot Booster and Pore Spot Sunscreen.

Cellimax is a derma cosmetic brand that focuses on effectiveness. Based on the brand philosophy of developing products that are actually effective based on customer opinions and scientific evidence, the brand has secured loyal customers in over 50 countries around the world.

Kim Min-seok, CEO of Cellmax, said, “Our brand philosophy of not compromising on cost or ingredients has earned customers’ trust and led to tangible results.” He added, “Based on our differentiated product capabilities, we will achieve annual sales of 150 billion won through global expansion and solidify our position as a leading K-beauty brand.”