Boosters, 'Brandon' Pouch Cumulative Sales Surpass 100 Billion Won

– Full-scale expansion into overseas markets beyond the domestic market

– Rebranding in progress ahead of greater growth.. Proposing a new organizing culture based on the slogan ‘PACK IT EASY’

– From pouches to bags… We plan to introduce a variety of products utilizing Brandon’s organizing and compression technology.

Compression and organization solution brand 'Brandon' has surpassed KRW 100 billion in cumulative sales.

Commerce startup Boosters (CEO Choi Yoon-ho) announced on the 30th that it will present a new standard for ‘organization’ through rebranding to commemorate BRANDEN’s sales surpassing 100 billion won and accelerate its expansion into the global market beyond the domestic market.

Brandon is a brand that has maintained an overwhelming position, taking the top spot in the domestic organizer market share, and its representative product is the 'Volume-saving Compression Pouch'. As of June 2025, Brandon's cumulative sales volume reached 7 million units.

Brandon is a brand that created a new market that never existed before by reinterpreting pouch products. Starting with the expansion of the travel and camping market in 2023, Brandon, which began to grow rapidly, is gaining word of mouth with premium fabrics and accessories that differentiate it from low-priced pouches, and is solidifying its position as the No. 1 pouch product group in various online distribution channels such as 29CM and Coupang.

Brandon's popularity is also enjoying a stellar performance on the global stage. Brandon has entered nine Asian countries, including Hong Kong and Singapore, and plans to expand to the Americas and Europe in the future.

Based on its achievements to date, Brandon is also carrying out a rebranding campaign, starting with a new slogan, 'PACK IT EASY', along with a logo and website redesign, for further growth. In addition, it plans to expand its product line to a wider range of categories using this rebranding as a starting point.

The slogan 'PACK IT EASY' contains Brandon's philosophy of suggesting a culture that respects objects that contain each person's individuality and taste. 'PACK' means an activity that contains life, experience, and taste, and 'EASY' contains the aspiration to make the process lighter and more enjoyable. Through this, the goal is to present a new organizing culture by introducing items specialized for storage and organization that can encompass all daily life.

The expanding product line includes everyday and functional bags such as multi-packables. Beyond the travel pouches that have already become national pouches and pouches for effectively organizing items such as blankets and outerwear at home, Brandon plans to introduce a series of products necessary for various situations where its organizing and compression technology can function effectively.

Boosters CEO Yoonho Choi said, “We were able to create a brand with sales of 100 billion won with an innovative compression and organization solution that condenses Brandon’s know-how,” and added, “We will expand distribution channels and consumer touchpoints so that more domestic and international customers can directly experience the functions and quality of Brandon products.”