Global startup accelerator Sparklab Inc. (CEO Kim Yu-jin) announced that it has made an initial investment in Bueno Company Inc. (CEO Lee Seon-hee), which operates the offline mart promotional solution ‘Temple (formerly Groket)’ .
Launched in 2020, Temply (formerly Groket) is a SaaS solution that helps offline supermarket owners streamline their marketing and promotional efforts. Last year, it was selected as an official partner of NH Nonghyup and counts numerous large domestic supermarkets, including Hanaro Mart, among its key clients.
Temply (formerly Groket) is characterized by its ability to create ▲online flyers ▲POP (Point Of Purchase) advertisements for mart events in just 10 minutes by applying designs and templates suitable for each event program based on automated matching technology, and even providing a function to send event notification messages to local customers.
Through this investment, Bueno Company plans to advance its technology to improve user experience, add AI-powered promotional automation features within the year, and use this as a foundation to secure new Grotto customers.
Sparklabs CEO Kim Yu-jin said, “In a rapidly changing distribution environment, Bueno Company’s Grotto has a differentiated competitive edge that increases the efficiency of mart operations.” He added, “We will support Bueno Company’s growth into a key company leading the digital transformation of the offline distribution market.”
Bueno Company CEO Lee Seon-hee said, “Through our investment in SparkLabs, we will develop solutions that will dramatically reduce the workload of mart operators and help improve productivity. We will continue to introduce technologies and services that will lead the digital transformation and change in the distribution industry.”
Meanwhile, SparkLabs has been participating in the "ICT Innovation Square Expansion Project," a joint initiative with the Busan IT Industry Promotion Agency, since 2023. This project seeks to discover young ICT startups with innovative business ideas in the Southeastern region. Bueno Company was selected for this project in 2024 and subsequently received investment as an outstanding company.
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