- Tens of thousands of people visit special outdoor pop-up event in Seongsu-dong
- An event to open up sales channels for startup outdoor brands
- Up to 70% off massive discounts and consumer participation events in progress
The 'Seoul Vibes' outdoor pop-up event themed on winter extreme sports will be held at the Epilogue Cafe & Space in Seongsu-dong (1st floor, 35 Seongsuil-ro 12-gil, Seongdong-gu, Seoul) until February 9, 2025. This event is designed to support the development of sales channels for startup outdoor brands. The event was co-hosted by Clueate Co., Ltd. and Yellow Punch Co., Ltd.
This pop-up event was visited by mukbang YouTuber Hibab, Chef Jiseon Jeong of Black and White Chef, broadcaster Eun-i Song, rapper Nada, actress Ga-eun Jung, Danny Ahn of GOD, and director Dae-jang Gon.
Special brand lineup and large-scale discount events
The 'Seoul Vibes' pop-up event is receiving a lot of attention because it brings together hot outdoor brands in one place.
Participating brands include Blackbriar, Thor Container, Volcom, Woodfuel, Merryfryer, Nalgene, Redlancer, Cleankentin, Hada, TAG, Montura, Yobit, Insta, PRN, Leatherman, Burninggram, Cla, and Hibabbabi, for a total of over 20 brands.
During the event, you can purchase hot outdoor products at up to 70% discounts, and various consumer participation events are also being held. Accordingly, consumers interested in outdoor brands are visiting the event through word of mouth.
Selling celebrity collaboration products in one place
At this Seoul Vibes pop-up event, you can find collaboration products from various celebrities in one place, including mukbang YouTuber Heebap, Chef Jeong Ji-seon of Black and White Chef, and rapper Nada.
Clueate Co., Ltd. was founded by CEO Jeong Kyung-min, who previously worked at JTBC, and operates the outdoor commerce platform 'Space Eight'. 'Space Eight' provides differentiated services that combine products and content through accelerating outdoor brands. In addition, it recently signed a business agreement with Song Eun-i's division's comprehensive entertainment group 'Content Lab Vivo' and is currently promoting joint planning and production of various contents. CEO Jeong Kyung-min said, "In the future, Clueate plans to continuously expand collaboration with outdoor brands based on its content production capabilities."
Yellow Punch, the co-host, is a company specializing in fostering global startups. It provides various support and programs necessary for founders, such as early startup company building, investment, and education, and has successfully supported the global expansion of domestic content companies. “Through this project, we will be able to create synergy by combining competitive products from startup companies with good content,” said CEO Yoo Ki-ryeon of Yellow Punch.
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