Sendy and truck outdoor advertising platform ConnectTruck announced on the 6th that they signed a strategic business agreement (MOU) to increase truck driver revenue and innovate the advertising platform.
This agreement will build an integrated service that combines Sendy’s cargo transport matching system and Connect Truck’s mobility advertising platform. Truck drivers will be able to generate both transportation and advertising revenue, and advertisers will be able to conduct sophisticated target marketing based on logistics data.
The two companies selected ▲Optimal advertisement matching system based on cargo transportation route ▲Integrated analysis of real-time operation and advertisement exposure data ▲App-based revenue management as major cooperation tasks. In particular, incentive programs for advertisement participating drivers and vehicle management support will also be promoted in the future.
“Through this agreement, we have been able to present a new profit model to the freight transport industry,” said Yeom Sang-jun, CEO of Sendy. “By combining the technologies and know-how of both companies, we will make a substantial contribution to increasing the profits of truck drivers.”
“Through our collaboration with Sendy, we can now provide advertisers with more sophisticated and effective advertising solutions,” said Oh Jeong-gil, CEO of Connect Truck. “We will present a new paradigm for outdoor advertising by combining logistics data and advertising platforms.”
Starting with this agreement, the two companies will review service linkage plans through pilot services and plan to expand the scope of future cooperation based on market response and operational data.
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