Bellagold announced on the 5th that it was selected for the 2024 Startup Growth Technology Development Stepping Stone First Step Startup Specialist Organization (Seoul Techno Park) R&D project. Through this project, Bellagold plans to accelerate innovation in precious metal trading by developing an 'AI-based jewelry recommendation system'.
Bellagold is planning to introduce an AI-based jewelry recommendation system to the 'Goldchip' platform, and once the technology is implemented, customers are expected to be able to purchase jewelry more easily and efficiently online. In addition, other companies are also expecting positive changes such as increased product sales.
'Gold Chip' is an innovative platform that digitizes precious metal brokerage, and is attracting attention for improving the complexity and inefficiency of traditional precious metal transactions and maximizing the reliability and transparency of transactions.
A Bellagold official said, “Through this R&D project, we expect to be able to provide real value to both consumers and the industry by developing a customized jewelry recommendation system using AI technology.”
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