Bridgeworks announced on the 3rd that it had attracted seed investment from Mashup Ventures and The Ventures. Cashmore, operated by Bridgeworks, is an offline store cashback app service that analyzes customers’ store visit history, movement path, and consumption history to provide customized discount benefits.
Since its launch in October last year, Cashmore has secured over 100 affiliated cafes and restaurants in the Seoul area. Recognizing this achievement and its potential in the offline store marketing field, it attracted seed investment about two months after its launch.
Park Tae-hoon, CEO of Bridgeworks, said, “With this investment, we plan to focus on improving our services and expanding our affiliated stores,” adding, “We will expand our current cafe-centered services to restaurants within the year, and from 2026, we will expand our services to all areas of daily consumption, including marts, convenience stores, and gas stations.”
“Attracting new customers and increasing sales are challenges faced by all offline businesses,” said Seung-guk Lee, Growth Partner at Mashup Ventures, who led this investment. “We expect Cashmore’s performance-based marketing solution to bring about new changes to the Korean offline retail market.”
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