– Helping startups achieve qualitative growth through ‘Impact Investment Season 2’
-“Realizing an investment philosophy to solve social polarization, economic inequality, and climate crisis”
– “Strengthening the role of professional mediators encompassing acceleration, consulting, and investment”
MYSC, a leading domestic impact investment company, was started with the goal of solving social and environmental problems in developing countries. In the early days of its establishment, it focused on solving overseas social problems through the UN network, but as it recognized the importance of solving domestic social problems, it expanded its business area centered on the Korean market. With the inauguration of CEO Kim Jeong-tae in 2014, the company entered a full-fledged growth trajectory.
Kim Jeong-tae, CEO of MYSC
Investing with a focus on social value and sustainability rather than financial performance
“MYSC is more than just an accelerator or investment firm; it is a group of experts who support innovators who seek to solve social polarization, economic inequality, and the climate crisis. MYSC’s investments aim to maximize social value while supporting the growth of innovators. To this end, MYSC focuses on creating corporate social value rather than financial performance, and builds trustworthy relationships with investors as its core principle.”
“CEO Kim Jeong-tae emphasized that ‘social problems can eventually be transformed into huge market opportunities’ and that ‘the key is to look at this from a long-term perspective and invest in it.’ This investment method is based on the concept of ‘patient capital’ (investment capital with a long-term perspective) and contains an investment philosophy that pursues sustainable growth.
MYSC supports the improvement of gender sensitivity and related issues of founders through the 'Gender Equality' checklist. This is a key element for increasing corporate sustainability, and has developed into a method for systematically evaluating the organizational culture and talent management capabilities of invested companies through ESG screening. CEO Kim Jeong-tae emphasized that 'organizational culture and talent management are key elements for increasing corporate value.'
Customized growth support for each company
MYSC conducts strategic investments by closely analyzing the future value of a company from the initial investment stage. A representative successful case is 'Trashbusters', which is spreading the culture of reusable containers. Even in the early stages when the marketability was uncertain, MYSC highly evaluated the possibility of innovation and conducted seed investment. Since then, Trashbusters has grown to a corporate value of approximately 30 billion won, establishing itself as a representative case proving MYSC's investment philosophy.
Beyond providing capital, MYSC provides customized growth support for each company. It raises funds by utilizing various mixed finances such as corporate social contribution funds, government subsidies, and crowdfunding, and is also working to build a network for global expansion. In addition, it provides UX/UI improvement and organizational culture consulting through the design center, and supports sustainable growth of invested companies.
Kim Jeong-tae, CEO of MYSC
Focusing on qualitative growth with ‘Impact Investment Season 2’… Strengthening the development of the impact investment ecosystem
MYSC will begin 'Impact Investment Season 2' in 2025. In Season 1, the portfolio was expanded through investments in over 200 companies, and in Season 2, it plans to focus on establishing overseas funds and qualitative growth of existing investment companies. CEO Kim said, "Since quantitative expansion is inevitable in the initial investment stage, we are pursuing a strategy of focusing on qualitative growth of investment companies after building a certain size of portfolio."
MYSC is promoting the strengthening of cooperation between public institutions, research institutes, and startups to develop the domestic impact investment ecosystem. In particular, it aims to accelerate technology-based social innovation through the 'public open innovation' model that links the research team's technological capabilities with startups. To realize this, MYSC is preparing an acceleration program in the science and technology field, and through this, it plans to actively discover innovative companies that create sustainable social value.
MYSC is emphasizing the importance of building relationships with investors to founders. CEO Kim emphasized, “In addition to IR, we must creatively seek ways to communicate with investors on an ongoing basis,” and “building trust from a long-term perspective is key.” Since this is an essential element not only for attracting investment but also for sustainable growth of a company, MYSC is suggesting the importance of a long-term partnership strategy to founders.
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