SBXG announced that it has signed a naming sponsorship with BNK Financial Group . The signing ceremony was held at the BNK FEARX Jonggak Clubhouse with the attendance of SBXG CEO Lim Jeong-hyeon, BNK Financial Group Managing Director Ahn Su-il, and other related officials. After the signing ceremony, the team watched the BNK FEARX vs. DRX match at LoL Park as a group and also had time to cheer on the team.
BNK FEARX, operated by SBXG, is active in various global esports leagues, including the League of Legends Champions Korea (LCK) League, Valorant, Rainbow Six Siege, and Eternal Return. Since signing an agreement with Busan Metropolitan City, it has strengthened its connection with the Busan region by collaborating with Air Busan, Busan Tourism Organization, and Lotte Giants.
Through this naming sponsorship, BNK FEARX and BNK Financial Group plan to carry out various collaborative activities, such as producing branding goods and inviting employees and staff, both online and offline. BNK Financial Group Managing Director Ahn Soo-il said, “Following the results of last season’s playoffs, we expect even better results this year, and BNK Financial Group executives and staff will cheer with one heart.” SBXG CEO Lim Jeong-hyun expressed his aspirations, saying, “Together with BNK Financial Group, we will grow into an esports club recognized not only in Korea but also around the world.”
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