Storelink (CEO Yong-eun Jeong), a data-driven marketing solutions company, announced on the 23rd that it has selected Samsung Securities as the lead manager and will begin preparing for an IPO (initial public offering) for a KOSDAQ listing in the second half of 2026.
StoreLink is a company that supports companies in establishing and executing efficient strategies by performing precise data analysis based on marketing solutions that combine AI technology and big data. Sales increased by about 40% from KRW 25.4 billion in 2023 to KRW 35.2 billion in 2024, and operating profit also continued to grow in the black, recording KRW 2 billion from KRW 200 million. The sales and operating profit targets for 2025 are KRW 70 billion and KRW 7 billion, respectively.
Currently, we are operating ▲store monitoring system ▲Amazon operation and advertising automation solution ▲review data management solution, etc., and are planning to launch two new services in the first half of this year.
StoreLink's strategy is to focus on accelerating its global market penetration and technological advancement with the capital secured through the IPO. Following the success of its local marketing in Japan, it plans to strengthen its Amazon marketing service in the US and actively expand its business area to Southeast Asia, including Thailand.
In addition, we are preparing to strengthen our internal infrastructure, such as AI and big data research to increase marketing efficiency, ad tech development, system improvement and securing excellent talent, and M&A promotion. Through this, StoreLink aims to develop services that can be applied in various industrial fields beyond the e-commerce market that it has focused on so far, and grow in scale as a leading domestic comprehensive marketing solution company.
StoreLink, which successfully attracted 25 billion won in investment through its Series C round last year, has a cumulative investment of 38 billion won as of January 2025. The round was participated by existing investors such as Shinhan Venture Investment, SJ Investment Partners, Hana Venture Investment, and Partners Investment, as well as new investors such as the Industrial Bank of Korea, CJ Investment, KT Investment, IBK Capital-Medici Investment, and Evergreen Partners.
Jeong Yong-eun, CEO of StoreLink, said, “The selection of this IPO underwriter will be an important starting point for StoreLink to strengthen its position in the global market and further enhance its technological leadership.” He added, “We will establish ourselves as a leading company in the industry by supporting the stable overseas expansion of domestic companies by opening up new markets in Korea, Japan, the U.S., and Southeast Asia.”
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