– An unprecedented design for a women’s products brand… Reflecting customer opinions to enhance intuitiveness, simplicity, and ease of use
-Changed the app name to Happy Monday and integrated the brand, providing a menstrual management experience that only Happy Monday can provide
Happy Moonday, which started as the first organic sanitary pad regular delivery service in Korea and has led the quality and variety of feminine products, has renewed its brand identity. Along with a complete overhaul of the brand logo, colors, and package design, the company has changed and integrated the name of its menstrual management app, Heymoon, into Happy Moonday, further strengthening its unrivaled competitiveness as an ‘all-in-one menstrual care brand.’
The brand's main color, Moon Blue, represents a light and balanced daily life that can be enjoyed with easy menstruation, and the curved logotype with the right end raised symbolizes the rising feeling and smile that comes from improved menstruation. It is a groundbreaking design that has never been seen in the feminine care market that has emphasized comfort or cleanliness, and it contains Happy Moonday's firm sincerity that hopes to continue the happiness of daily life by managing menstruation, a key indicator of women's health.
In terms of products, it is characterized by applying unique colors to each size to increase intuitiveness. In particular, sanitary pads come in various sizes, from small to medium, large, and overnight, so women choose and use sizes according to their menstrual flow and situation. Happy Monday meticulously designs not only colors but also the shape, size, and placement of letters to help users find the products they want more quickly and easily. Organic sanitary pads, small, medium, and large, are all the more meaningful as they are the first brand products produced in a recently acquired manufacturing plant.
A Happy Monday branding official explained, “The eight-year renovation began with the voices of customers. It was a result of reflecting the demand to quickly recognize Happy Monday in stores and easily distinguish products needed during menstruation.” He added, “Happy Monday is the only brand that can integrate the fragmented menstruation experience, where sanitary pads, menstrual calendars, and health information exist separately.”
Happy Monday CEO Kim Do-jin said, “Happy Monday has always been at the beginning of changes in menstruation experiences, from disclosing all the ingredients of sanitary pads, to feminine product subscriptions, to light-size tampons, to operating a mobile app for product brands. It is the result of a unique approach that understands and views menstruation in a three-dimensional way. The newly renovated Happy Monday will provide an easy and powerful brand that provides everything you need for menstruation, and will provide another level of experience.”
The new brand identity will be applied to product packaging, homepage, app icons, and screens starting July 1, and some women's products will be sequentially updated. Products with the renewed design can be accessed most quickly through the Happy Monday app, and Happy Monday's patented personalized subscription service is also available through the app. It will be sequentially distributed to offline stores such as Olive Young in July.
Meanwhile, Happy Monday is offering up to 75% discounts through the 'Happy Big Sale' promotion to celebrate the brand integration and new look. Various benefits have been prepared, such as random coin issuance and 'Happy Day Holder' goods with a new branding atmosphere are provided on a first-come, first-served basis.
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