Delight Room (CEO Jae-myung Shin) announced on the 2nd that it has made a strategic investment in Tokyo-based app service marketing company AIX (CEO Kyung-jun Min) to strengthen the global competitiveness of its app advertising monetization solution 'DARO'.
Through this collaboration, Delight Room plans to promote the diversification of the revenue structure of Daro’s clients. It will provide app developers using Daro with more opportunities to utilize global DSPs (Demand Side Platforms) and support the maximization of advertising revenue. DSP is a service that helps advertisers manage various advertising channels in an integrated manner, and is introduced by app service operators to increase advertising revenue.
AIX is a company that provides gross marketing solutions specialized for the Japanese market to global app service operators. Major clients include golf course analysis app '18birdies' and ski performance measurement app 'Slopes', and recently launched 'ASOindex', an app store optimization (ASO) platform based on data, B2B marketing solution, and 'Rocket A', a Japanese game app advertising platform.
Delight Room CEO Jae-myung Shin said, “We expect that the advertising monetization know-how accumulated through Alamy and aix’s wide app publisher and adtech network will create synergy,” adding, “Based on this investment, we will continue to discover areas of collaboration where both companies can grow together.”
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