Adphorus and Shinyoung Special Purpose 8 (430220) announced on the 2nd that they held temporary general shareholders' meetings and approved the merger plan between the two companies. The merger ratio is 1 to 0.1322397, and the merger price was set at 15,124 won per share.
Through this merger, Adforus will be listed on the KOSDAQ market. The company plans to use the funds raised through the public offering for ▲ research and development (R&D) for improving the data platform and applying artificial intelligence (AI) technology ▲ acquisition of digital advertising agencies ▲ development and launch of new B2C services ▲ establishment of overseas branches and M&A, etc.
Adphorus recorded consolidated sales of 31.7 billion won last year, and its operating profit and net profit increased by 44.6% and 19.5% year-on-year to 3.1 billion won and 3.2 billion won, respectively. The company explains that based on its platform business centered on performance marketing, it is maintaining a high level in the industry in terms of sales and profit per person.
In the future, the company plans to strengthen its AI-based data analysis capabilities and expand its data strategy execution service in the Palantir style. To this end, the company plans to integrate the various advertising platforms it currently owns and increase marketing efficiency based on a virtuous data cycle structure.
Overseas market expansion is also in progress. Adforus has Google's official publishing partner (GCPP) qualification, which allows it to directly access global advertising inventory. In addition, the ability to speed up overseas expansion by linking with Google's global network is also considered a competitive advantage.
A company official said, “We plan to diversify our platform technology and business portfolio through the listing, and expand our customer base to new industries beyond games, e-commerce, and travel,” adding, “We will continue to achieve performance growth based on our AI and data-based marketing capabilities.”
- See more related articles
You must be logged in to post a comment.