Star Asset Co., Ltd. (CEO Lee Hee-sung) announced on the 2nd that it has officially launched the 'TASTE GO' program to support domestic food and franchise brands entering the global market. TASTE GO is an integrated support program to help K-food brands enter overseas markets, and comprehensively provides booth exhibitions, local buyer matching, marketing, and localization strategies.
This program targets the Southeast Asian market as its main target and focuses on lowering the barriers to overseas expansion for brands. In particular, it aims to lead to actual export performance through customized consulting for business linkage with local buyers and market adaptation.
Along with the launch of TASTE GO, Star Asset held strategic cooperation discussions with Vietnam’s large food and distribution company ‘GOLDSUN FOOD (formerly Red Sun ITI).’ The two companies exchanged opinions on various cooperation plans, including localization of K-food brands in the Vietnamese market, distribution outsourcing, buyer matching, master franchise linkage, and establishment of joint ventures.
Gold Sun Food is a leading Vietnamese food service and processed food company, operating 14 global brands including ThaiExpress, SeoulGarden, and King BBQ. It has over 200 stores in major cities across the country, and has a foundation optimized for the global market through its own processed food manufacturing and export capabilities, ISO 22000, HACCP, HALAL certification, and US FDA registration.
Star Asset plans to hold a networking event called 'TASTE GO Meet-up Day' between participating brands in the program in the future. Through this, it plans to expand opportunities for information exchange and collaboration, and support the creation of a practical ecosystem for global expansion.
For detailed information and to apply for the TASTE GO program, please visit the official website (https://taste-go.site/) or call the main number (070-4099-0630).
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