SBXG (CEO Lim Jeong-hyeon), the agency of esports team BNK FEARX, announced on the 2nd that it has signed a strategic business agreement with sports management and content production company SPORTSVIBE (CEO Choi Won-sik) to promote joint global esports marketing and content business.
The signing ceremony held on the 1st at the BNK FEARX Clubhouse in Jonggak, Seoul was attended by SBXG CEO Lim Jeong-hyeon, SPORTSVIBE CEO Choi Won-sik, and Headquarters Director Bang Ho-seok, as well as other officials from both companies.
SBXG operates BNK FEARX, which is active in major global esports leagues such as League of Legends Champions Korea (LCK), Valorant, Rainbow Six Siege, and FC Online, and has also been active as a regional representative esports team in cooperation with Busan Metropolitan City since July 2021.
SPORTSVIBE is a sports management and content production company established in 2018, and is engaged in integrated sports and entertainment IP business ranging from athlete management to content planning and production. In particular, it has capabilities in the sports marketing field based on localized content and brand partnerships targeting the global market.
Through this agreement, SBXG and SPORTSVIBE plan to share their esports club and global marketing resources, expand joint marketing and content businesses, and actively cooperate in the public relations and marketing sectors.
SPORTSVIBE CEO Won-sik Choi said, “We plan to fully pursue a global project by combining the strengths of both companies,” and SBXG CEO Jeong-hyeon Lim said, “Collaboration with companies that own sports content IP is essential for expanding into the global market, and this agreement will be an opportunity to introduce BNK FEARX and esports culture to overseas sports fans.”
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