Bluepoint Partners proposed the startup collaboration platform 'Studio B' as a new growth engine for large and medium-sized companies.
Bluepoint announced that it held a 'Studio B Open Day' at Startup Alliance N-Space in Gangnam-gu, Seoul on the 3rd. About 60 people in charge of new business, open innovation, and innovation strategy from major domestic corporations, mid-sized companies, and public institutions attended the open day.
Studio B was designed based on Bluepoint’s experience collaborating with external companies for many years. Bluepoint has carried out various forms of open innovation with GS Group, Hansol Group, LG Electronics, LG Uplus, POSCO, etc.
On this day, Bluepoint emphasized through Studio B Open Day that the open innovation of companies should not stop at simple connections with startups. It means that companies should look at startups as experts who can solve problems they face from a new perspective, and move forward with strategic partnerships based on this.
“We need a link that can awaken the company’s internal innovation DNA while understanding startups,” said Lee Mi-young, head of Bluepoint Venture Studio Group. “Studio B is a model that can achieve results by grafting startup methodologies and processes while Bluepoint acts as a planner and accelerator.”
Studio B offers 'Startup Building' and 'Startup Connect' to large and medium-sized companies that need innovation but are not familiar with the startup method. 'Startup Building' utilizes internal resources such as talent and technology to develop in-house ventures and company buildings. If you are seeking innovation from outside, we suggest 'Startup Connect' in the form of IaaS (Investment as a Service) consisting of PoC (Proof of Concept) and dedicated funds.
The solution can help large and medium-sized companies increase the efficiency of startup collaboration and innovation by utilizing the methodology already in place within Bluepoint, and directly contribute to increased sales by expanding strategic partnerships. In fact, GS Energy has made a strategic investment of KRW 3 billion in ScalaData, which participated in open innovation with Bluepoint.
Professor Kang Shin-hyung of Chungnam National University, who gave a presentation on the topic of “Types and Cases of Open Innovation in Large and Medium-sized Enterprises” on that day, also emphasized the importance of mediators between large and medium-sized enterprises and startups. Professor Kang said, “In order to maximize strategic performance, it is necessary to first clarify what will be innovated through startup partnerships,” and “It is important to coordinate and align the goals of collaboration between startups and large corporations.”
Bluepoint CEO Lee Yong-kwan said, “New businesses require a ‘Zero to One’ approach, but sometimes it’s hard to find a direction due to expectations that are too high.” He added, “It’s important to create a good structure, so we will continue to create opportunities to discuss and talk about these concerns with each other to find a much better solution.”
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