Mimibox (MBX) announced on the 9th that it recently succeeded in attracting additional investment of approximately USD 6.5 million (KRW 10.5 billion). This investment was made in the form of convertible notes with the participation of existing investors.
Mimibox has proven its stable profit structure and growth potential by successfully turning a profit based on EBITDA (earnings before interest, taxes, depreciation, and amortization) for the past two years. Through this investment, the company plans to further strengthen its position in the US market through expansion of retail partnerships in the US and collaboration with its strategic partner Silicon Two. It will also actively pursue expansion into major overseas markets such as Korea, Japan, Southeast Asia, and Europe.
Currently, Memebox is available in major U.S. distribution channels such as Sephora, Ulta, Target, Nordstrom, Macy's, and Walgreens, and plans to expand its sales network to CVS and others in the second half of 2025. This means that it has secured the largest number of offline stores among K-beauty brands in the U.S., with a cumulative total of over 4,000 stores.
This investment round was led by Goodwater Capital, a venture capital firm based in Silicon Valley, USA, with participation from major global investors such as Altos Ventures, Pear VC, Cota Capital, and 8VC. Goodwater Capital has also invested in promising domestic tech companies such as Toss and Carrot Market.
“The foundation has been laid for both profitability and global expansion,” said Ha Hyung-seok, CEO of Mimibox. “We plan to use this investment strategically to accelerate expansion beyond our U.S.-centric business to Korea, Japan, Europe, and Southeast Asia.”
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