Global lifestyle tech company Lifefesta (CEO Shin Jae-chan) announced on the 10th that it was finally selected for the '2025 Global Enterprise Collaboration Program Majung (hereinafter referred to as Majung Program)' promoted by the Ministry of SMEs and Startups in collaboration with Microsoft Korea.
The 'Majung Program' is a representative cooperative startup support project of the Ministry of SMEs and Startups that supports joint technology development and overseas expansion through technical cooperation between promising domestic startups and global companies. Through this selection, Life Festa will receive various comprehensive support from Microsoft, including cloud infrastructure support (Azure credits), specialized technical training, marketing, and global sales channel development.
Lifefesta operates a hyper-local reward platform called Actibly, which is based on a realistic map and combines AI, augmented reality (AR), and life-logging technologies, with the motto of ‘Gamifying Reality.’ Recently, it has been gaining attention by introducing an offline CPA (Cost per Action) advertising solution that utilizes AI-based real-time location data.
This advertising solution analyzes users’ movement paths, visit history, and consumption patterns to provide personalized discount benefits, providing consumers with real rewards and affiliated stores with the effects of attracting new customers and increasing sales. It is evaluated to be contributing to the creation of a local digital marketing ecosystem.
Life Festa plans to use this selection as an opportunity to advance its AI recommendation system, develop location-based advertising optimization technology, and expand into the global market.
Shin Jae-chan, CEO of Lifefesta, said, “Through the welcoming program, our technological prowess and expandability have been officially recognized,” and added, “Based on Microsoft’s support, we will accelerate our global expansion and service advancement.”
- See more related articles
You must be logged in to post a comment.