The-K Yedam (CEO Kim Do-han, hereinafter referred to as 'Yedaham') announced that it was selected as number one in the funeral service sector for the 9th consecutive year at the '2025 Premium Brand Index (KS-PBI)' certification ceremony hosted by the Korea Standards Association (KSA) held at Lotte Hotel in Sogong-dong on July 11.
The 'Premium Brand Index (KS-PBI),' which is in its 18th year this year, is a brand value evaluation model jointly developed by the Korea Standards Association and Seoul National University Management Research Institute, and selects and announces the best domestic premium brands in each field through consumer surveys.
Yedam is evaluated to have achieved the top spot in the funeral service sector for 9 consecutive years through various brand activities such as ▲ expanding consumer contact points through various promotions ▲ operating high-quality funeral services such as a nationwide direct ceremonial service network, unfair act protection system, and pay-back system ▲ and the 'Love Daham' project that practices social responsibility.
Kim Do-han, CEO of The-K Yedam, said, “I would like to express my sincere gratitude for The-K Yedam being ranked first in the funeral service sector of the Premium Brand Index (KS-PBI) for nine consecutive years,” and added, “We will continue to strengthen our brand reliability and competitiveness based on transparent and honest management.”
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