– TikTok content reconciliation linked to global web and Amazon purchase links
-Brand-tailored global influencer matching… Content recovery rate of over 70%
Hwahae Global (Respective Representatives Woong Lee and Kyungil Kim), which operates the beauty platform Hwahae, announced on the 11th that it will officially launch a seeding program utilizing global influencers and begin to fully support the overseas marketing of K-beauty brands.
The Global Influencer Seeding Program is designed for K-beauty brands looking to conduct viral marketing with local influencers in global markets, including the United States.
Through this, K-beauty brands can easily seed their products to overseas influencers who have a high level of understanding and interest in K-beauty, and the influencers will upload review videos of the products to their TikTok accounts after trying them out. The content will be exposed on the product detail page within Hwahae Global Web, and this will also be linked to an Amazon purchase link, which will increase the purchase conversion rate.
Hwahae introduced this program to 14 brands in May. It selected influencers suitable for the brand from a pool of nano and micro-level global influencers with around 10,000 followers on TikTok and conducted a seeding program, achieving a content recovery rate of over 70%, proving the content diffusion and viral effect.
In fact, domestic skincare brand Franz achieved a total of 2.1 million views and an engagement rate (views, comments, shares, etc.) of approximately 2300% through seeding three types of spot patches, and the video in question has maintained the highest number of views among Franz-related TikTok videos since it was uploaded.
In addition, Anua's PDRN Hyaluronic Acid Set received about 56,000 views and comments such as "The best skincare product" and "I have to add it to my cart." The videos for Philflow's Quick Calming Spot Patch and Campclair Minari Serum also received favorable responses, receiving over 118,000 views.
Hwahae plans to verify the effectiveness of the influencer seeding program and plan and expand seeding content that reflects K-beauty trends and consumer preferences by country in the future to support the initial market settlement and securing of local demand for K-beauty brands in many countries.
Kim Kyung-il, CEO of Hwahae Global, said, “Hwahae goes beyond simple content exposure to effectively connect K-beauty brands and global consumers by shedding light on brands and products through the Hwahae Global Web and leading to actual purchases.” He added, “We will continue to develop Hwahae’s differentiated marketing programs to help K-beauty brands grow globally.”
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