– TikTok Shop Commerce Area Expansion Begins in Full Swing … Hiring 20 Talents Including Commerce Marketers
– Sales in the first quarter of this year , 3.3 times growth compared to the same period last year … We will build a short-form marketing ecosystem
Global short-form partner SHORTT (CEO Sangsoo Yoon) announced on the 14th that it will be conducting large-scale public recruitment in the second half of 2025, following double-digit hiring last year.
Shortt is a short-form specialized marketing solution company with the largest short-form creator network in Korea. It is an official partner of major platforms such as TikTok, YouTube, and Meta, and plans and executes digital advertising campaigns with over 100 creator channels. It provides a 'short-form marketing value chain solution' as its core service, from planning of digital comprehensive advertising campaigns based on short-form to creator management, creative, and commerce.
Shortt has been recording a high annual growth rate of over 200% since its establishment in 2021. In 2024, annual sales reached 16.3 billion won, breaking the record for the highest performance ever. This is about a three-fold increase from the previous year. Sales in the first quarter of 2025 also increased 3.3-fold compared to the same period last year, continuing the high growth trend.
The three core business divisions of content marketing, creator commerce, and global short-form campaigns have driven the performance. To date, we have collaborated with over 300 brands and are achieving significant growth in global marketing markets, especially in North America and Southeast Asia.
In order to further solidify this growth, Shortt plans to fully expand its new business area, TikTok Shop Commerce. Accordingly, it will hire around 20 new and experienced employees. The recruitment areas are ▲Brand Partnership Division (AE, TikTok Shop Commerce Marketer) ▲Creator Relationship Division (Creator Growth Partner, Commerce Planning Partner) ▲Creator Division (Art Director) in total of three areas.
Short-term GRIT is the core value and is creating synergy with members who have passion and capability. It prioritizes the growth of its members and actively introduces the best compensation and organizational culture system in the industry to this end. As a representative example, it pays performance bonuses twice a year through a systematic evaluation system and was the first in the industry to introduce overtime pay.
In addition, to strengthen internal communication, we are consistently implementing various cultural activities such as ▲Short Tabong (group volunteer work) ▲Group Summer Water Sports Workshop ▲Family Day (early leaving work once a month) ▲Short Together (a program to promote friendship once a month).
Yoon Sang-soo, CEO of Shortt, said, “Short-form is no longer a short content trend; it has established itself as a powerful business model,” and added, “As a comprehensive solution company leading the short-form industry, Shortt plans to introduce a number of short-form campaigns and creator commerce that will surprise the marketing industry in the second half of the year.” He added, “We hope to receive a lot of support from talented individuals who will work with us to complete the short-form marketing ecosystem that connects advertising, content, and commerce.”
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