Fresh Hour Co., Ltd. (CEO Lim Kyung-ho) announced on the 15th that it participated in the 'Startup x Innovation Thailand Expo 2025 (hereinafter referred to as SITE 2025)' held in Bangkok, Thailand with its companion dog food brand 'BARFDOG', was selected as one of the Top 100 startups, and participated in the official pitching session.
SITE 2025 is Asia’s largest global startup fair hosted by the National Innovation Authority (NIA) of Thailand. It was held from July 4 to 6 at Siam Paragon Hall in Bangkok under the theme of ‘Global Innovation Partnership: AI & Sustainability – The Next Era of Innovation.’ Hundreds of startups from over 20 countries around the world, including Asia, participated in the event, showcasing technology-based services in areas such as sustainability, artificial intelligence, healthcare, and smart cities.
Fresh Hour introduced the 'Bafdog' brand, which provides customized dietary solutions based on the health data of companion dogs, and attracted the attention of local investors and global partners. In particular, it received positive evaluations in terms of technology convergence and sustainability, which are the core values of SITE 2025, through disease prediction and customized diet provision through intestinal microbiome analysis and an integrated service structure (end-to-end model) leading to in-house production.
During this participation process, Fresh Hour laid the foundation for global expansion through the '2025 Digital Innovation Company Global Growth S-Voucher Support Project' hosted by the Ministry of Science and ICT and the National IT Industry Promotion Agency. This project is a program to support overseas expansion of digital innovation companies, and support of up to 100 million won is provided in the form of vouchers.
Fresh Hour plans to use its participation in SITE 2025 as an opportunity to fully expand its business in the global pet healthcare sector, including the Asian market.
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