The Ventures (CEO Kim Chul-woo) , an early-stage investment firm, announced on the 16th that it has conducted a follow-up pre-A round investment in Malaysian used electronics distribution startup '3cat'. This investment is a consecutive participation following the 2024 seed investment.
This round was newly participated by The Ventures, impact investment firm Radical Fund, and investment firms affiliated with Japanese distribution giant AEON CO BHD., while existing investors Silicon Valley-based Iterative and global early-stage investment firm TA Ventures also invested again. The investment amount was not disclosed.
Threecat provides an omnichannel-based platform that operates the entire process of collecting, inspecting, repairing, verifying, and selling electronic devices. It secures reliability and efficiency in the distribution of used electronic devices by linking offline stores, online platforms, and logistics systems, and has introduced a store operation method based on a quality management system, which is rare in Malaysia.
The Ventures made a seed investment in early 2024, when Threecat was operating two offline stores in Malaysia. In about 10 months, Threecat expanded the number of stores to 21, and is increasing brand reliability based on a quality assurance system through in-house repair and verification, and organized store operations.
Daehyun Kim, a partner at The Ventures, said, “Threecat is a team that has proven its execution capabilities by designing and operating core operational processes in-house rather than outsourcing them,” adding, “It is impressive that they have proactively built a structure that directly affects the consumer experience.”
“Trust is key in the used electronics market, and Threecat is building a trusted distribution platform in Malaysia through an omnichannel strategy that integrates online and offline,” said Karl Loo, co-founder of Threecat. “With this investment, we plan to accelerate the advancement of our technology system and the expansion of our stores nationwide.”
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