On July 15, health tech company Naava Korea and eco-friendly sharing store Giving Plus signed an ESG social contribution business agreement (MOU) to realize sustainable social contribution through improving indoor air quality.
This agreement is noteworthy in that it suggests a new direction for welfare realization based on qualitative improvement of living environment, beyond simple donations or sponsorship of goods.
Developed in Finland, the smart green wall 'Naava' is a next-generation welfare solution that uses plant-based biofilter technology to purify harmful substances in indoor air and support emotional recovery. It has already been introduced in over 6,000 locations in 17 countries around the world and its effectiveness has been recognized.
Through this agreement, both parties plan to jointly plan and promote various ESG social contribution projects, such as ▲creating ‘indoor forests’ in public welfare spaces such as firefighters’ offices, child welfare facilities, and residences for the elderly living alone, ▲implementing practical environmental welfare by improving indoor air quality in Giving Plus offline stores, and ▲art campaigns that connect art and nature.
In particular, Naava Korea announced its intention to focus on social contribution based on the company's core competencies under the philosophy that "breathing fresh air is a basic right that should be guaranteed to everyone."
A Giving Plus official said, “This agreement is a meaningful attempt to allow vulnerable workers to experience the value of welfare in their daily lives by improving indoor air quality,” and added, “Giving Plus will continue to expand the ESG social contribution model that harmonizes the environment and welfare through cooperation with Naava Korea.”
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