– Support is enhanced with the addition of a pillow kit, and overall upgrades include fit, material, and usability
– 'Hoodie V3', composed of 3 styles including high neck, low neck, and crop depending on the purpose of wearing
– Ripstop fabric and flexible pattern design applied… ‘Windbreaker V3’ with both functionality and portability
Coversummon (CEO Jaeho Lee), which operates the lifestyle tech brand 'Kik', announced that it has launched the third version of its flagship product 'Pillowdy', 'Pillowdy V3', to coincide with the summer vacation season.
The products introduced this time are the 'Pillowdy Hoodie V3' and 'Pillowdy UV Light Windbreaker V3', which feature Coversummon's self-developed 'Pillow Kit' to significantly enhance the neck support function and comprehensively upgrade the fit, material, and usability.
The Pillowy Hoodie V3 consists of three lineups: ▲'High Neck' that wraps the entire neck tightly, ▲'Low Neck' that supports the center of the back of the neck, and ▲'Low Neck Crop', a trendy women-only version. In particular, it features a double-knit cotton blend material that provides both breathability and softness, allowing you to wear it comfortably even on hot days.
The 'Pillowdy UV Light Windbreaker V3' released together uses ripstop fabric with added UV protection and anti-static functions, so it does not stick to the skin even when wet with sweat or water, and the pattern design takes arm movement into account to further enhance activity. It also maintains a packable design, making it easy to carry and store.
The Windbreaker V3 comes in four colors – light blue, beige, khaki, and black – and a wide range of sizes – from XS to XXL – so you can choose the one that best suits your body type and style.
Coversummon operates its own tech brand, 'Keek', and sells 'Pillowdy', a combination of a neck pillow and a hoodie. It has currently sold over 80,000 units and is available in major domestic hotels and duty-free shops, including the Mondrian Hotel in Itaewon, Seoul and the Shinsegae Duty Free Shop in Incheon Airport Terminal 1.
Coversummer CEO Lee Jae-ho said, “The Pillowy V3 is a product that has achieved a good balance of lightness and functionality required in the summer based on technological strengths and customer feedback.” He added, “We will continue to introduce products optimized for each season and usage environment to establish ourselves as seasonal items specialized for daily life and mobility.”
Meanwhile, Cover Summon is currently holding a summer-only event in conjunction with the 'Jae Friend' YouTube channel, where they are giving away an additional 'Pillow'O' product when you buy two, and giving away up to 30,000 won worth of reward points to 10 customers selected through a raffle among SNS-verified customers.
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