– Achieved 92% of the previous year’s annual transaction amount in the first half of this year alone
– Causes of ‘entry of professional creators’, ‘increased demand for D2C conversion’, and ‘spread of purchase conversion’
– Through the strength of live classes in the growth of the global creator economy
Future School (CEO Shin Cheol-heon), which provides LiveKlass, a business solution for knowledge creators, announced that LiveKlass' cumulative transaction amount in the first half of 2025 reached KRW 21.8 billion, a 142% increase over the same period last year.
Future School's all-in-one knowledge commerce builder, Live Class, continues to show remarkable growth in 2025. Live Class and the transaction amount in the first half of 2025 reached 21.8 billion won, a 142% increase compared to the same period last year. In addition, it has already achieved 92% of the total transaction amount of 23.6 billion won last year in the first half of this year. It is like achieving the transaction amount of the entire year last year in just the first half of this year.
The continued growth of live classes is in line with the growth of the global creator economy market. Goldman Sachs forecasted in a report that the market size of the creator economy industry will reach 480 billion dollars (approximately 651 trillion won) by 2027. In addition, the market entry barrier is lowered due to the rapid introduction of AI-based video editing, content development, and marketing automation tools, so growth is expected to accelerate further.
LiveClass provides a platform where anyone can create real-time lectures, videos, e-books, and other content using their knowledge, experience, and know-how to generate revenue. With simple settings, you can quickly and easily open your own website and sell lectures and other content products. It also has a convenient payment system and student learning management functions.
The growth drivers for the first half of this year include ▲full-scale entry of professional creators ▲increased demand for D2C conversion from education companies ▲expansion of purchase conversion based on experiential content. There have been increasing cases of experts in specific jobs and occupations using live classes to debut as creators, such as 'Patient Funnel', where a practicing doctor honestly shares the trials and errors and achievements he experienced while running a hospital. Professional creators are gaining attention for their systematic operation tailored to customer demand, such as creating a diverse portfolio ranging from free content to mid- to high-priced products.
The introduction of live classes by educational companies is also increasing. Educational companies that built and operated their own pages are introducing live classes to utilize operational efficiency, student management functions, and community functions. In particular, cases of supporting professional solutions so that instructors can work as creators are increasing. In addition, the purchase conversion rate of creators who use live classes has increased. The frequency of one customer purchasing multiple products is also increasing through trial classes using free live, challenges, and low-cost lectures.
Future School CEO Shin Chul-heon said, “It is a very encouraging achievement that we have achieved the same level of annual transaction amount as last year in the first half of 2025,” and added, “We will continue to develop products to lead the creator economy market, which will continue to grow in the future.”
FutureScholé is a knowledge business startup founded in 2018 that operates LiveClass, a platform that connects knowledge creators and learners. LiveClass has achieved continuous growth, securing over 9 million users and over 27,000 knowledge creators to date. Creators with hundreds of thousands of followers, including national instructor CEO Kim Mi-kyung, are using LiveClass, and there are increasing cases of creators with around 10,000 subscribers earning over 10 million won in monthly sales. FutureScholé attracted 5 billion won in Series A investment this year and has exceeded 8 billion won in cumulative investment.
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