-LLM-based core keyword extraction… Organizational culture and work environment keywords are mentioned more than annual salary
Jobplanet, a career platform operated by Braincommerce (CEO Heeseung Hwang and Shinkeun Yoon), announced on the 17th that it had published the results of compiling review data for the first half of 2025.
In the first half of this year, the total number of company reviews left by office workers on Jobplanet reached 248,653. This is an average of about 1,374 reviews per day, or about 1 review per minute. The total number of companies for which reviews were written was 74,373, which is about 84% of the number of businesses with 30 or more employees (88,233) according to the 2023 announcement by Statistics Korea.
The longest review was 3,096 characters, which is two A4 pages long. Considering that you can write 1,000 characters each for the pros and cons and what you want from management, this is practically the maximum you can write. The review was evaluated as being more like a 'career essay' than a job-change review, as it was a dense summary of the experience from joining to leaving the company, rather than a simple evaluation.
By industry, the most reviews were in the following order: ▲Manufacturing/Chemical (27%) ▲Service (16%) ▲Distribution/Trade/Transportation (15%) ▲IT/Web/Telecommunications (13%) ▲Media/Design (6%). By job, the most reviews were in the following order: ▲Service/Customer Support (15%) ▲Production/Manufacturing (11%) ▲Development (8%) ▲Planning/Management (8%) ▲Sales/Partnership (7%).
Jobplanet refined over 200,000 reviews to analyze the ‘real interests’ of workers in the reviews and extracted core keywords based on a large-scale language model (LLM). According to the analysis, keywords related to ‘annual salary and compensation’ accounted for only 15% of the total, ‘organizational culture’ accounted for 32%, and ‘work environment’ accounted for 21%, showing that the criteria for judging job satisfaction are more inclined to the atmosphere and environment of the organization than simple financial compensation.
A Jobplanet official said, “Jobplanet reviews are now going beyond simple ratings or reasons for leaving a company to serve as a ‘career archive’ that records and shares the organizational culture and work environment that employees experienced.” He added, “In particular, through the reviews that accumulate at a rate of one per minute, we were able to vividly confirm what values employees consider truly important and what kind of organizations they want to stay in for a long time.”
Meanwhile, Jobplanet plans to enhance the community function based on the accumulated review data so that empathy and information exchange can be actively carried out among office workers. The plan is to strengthen the function and structure so that the flow of writing, reading, and sharing reviews can become the daily routine of the office worker community.
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