Compaq (CEO Jae-Beom Shim), which operates 'Beauty Hama', announced on the 18th that it signed a strategic business agreement (MOU) with beauty total solution company Kingcare (CEO Sang-Jin Lee).
Through this agreement, Compaq’s CRM solution ‘Beauty Hama’ will be applied to Kingcare’s brand ‘Evocare’ app in a white label manner. Based on the app, the two companies plan to cooperate in enhancing customer management functions and providing a user experience optimized for beauty service sites.
Compaq is responsible for the technology development and operation of the brand app, while Kingcare promotes the expansion of the brand app through its own educational seminars and promotional channels. Kingcare holds treatment seminars for thousands of beauty professionals annually, and this is expected to expand the number of CRM service users.
This collaboration is a response to the growing need for brand-based customer management in the beauty service market, where digital transformation is accelerating. The two companies will support the strengthening of customer management capabilities in small beauty stores and work together to build a brand-centered customer management ecosystem.
Compaq provides a SaaS-based customer management solution with integrated payment functions, and operates services for approximately 500 stores in various industries including beauty and hair salons, experiential farms, and restaurants.
Kingcare develops and distributes specialized beauty treatments and related products for eyelashes, hair loss, and hairlines, and regularly provides related treatment methods and product education centered around the brand 'Evocare'.
Compaq CEO Jae-Beom Shim said, “This agreement is an example of a collaboration model between a brand that needs CRM technology and a solution provider,” and “Through white-label-based partnerships, we will support beauty brands to strengthen their ability to communicate directly with customers through their own apps.”
Kingcare CEO Lee Sang-jin said, “We will strengthen customer contact through the brand app and build continuous customer relationships by linking the education-based community to CRM,” adding, “This will be an opportunity to increase brand competitiveness in the digitalization trend.”
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