Dabang was selected for the 'MAX SUMMIT AWARD 2025' real estate category for the second consecutive year in recognition of the success of its offline marketing strategy.
The 'Max Summit Awards 2025', now in its 11th year, is the largest digital marketing conference in Korea, hosted by Mobidays, a digital ad-tech company. Every year, experts from each industry participate as judges to select and award brands and platforms that have achieved notable results in terms of marketing strategy over the past year.
Last October, Dabang participated in the '2024 Busan International Rock Festival (hereinafter referred to as Busan Rock Festival)' with the concept of 'Comfort is also pleasure' and was highly evaluated for providing a positive brand experience by communicating with customers on site, and was honored with the award in the real estate category of the 'Max Summit Awards 2025'. Dabang, which has participated as a sponsor of the Busan Rock Festival for two consecutive years since 2023, operates the 'Comfort Zone' consisting of bean bags and a dining zone to provide a comfortable experience of shelter at the rock festival, and has made it so that the brand is naturally associated with the experience of finding 'my own space' suggested by Dabang.
In particular, Dabang, as a real estate platform, has diversified its brand touchpoints and app inflow by actively approaching offline spaces where customers gather, breaking away from its online-centric marketing strategy. At the same time, it has created meaningful marketing synergy by meeting the needs of its partners, such as promoting festivals and providing content for on-site visitors.
“Winning the ‘Max Summit Awards’ real estate category for two consecutive years is the result of Dabang’s continuous efforts to expand contact points and communication with customers beyond simply providing real estate information,” said Jang Jun-hyeok, head of Dabang’s marketing office. “We will continue to strengthen our user-centered brand experience through Dabang’s own differentiated marketing strategies.”
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