Softlanders announced on the 18th that it had attracted strategic investment from Y&Archer . Based on this investment, Softlanders plans to scale up its ‘Overseas Postpaid Payment Service for Corporate Employees’ and strengthen its sales and marketing capabilities.
Softlanders operates an integrated relocation fintech platform that allows companies to compare, pay for, and settle various services at once, including overseas relocation, visa issuance, accommodation, and insurance, which are necessary for dispatching employees overseas and expanding into global business.
With this investment, Softlanders plans to expand its business beyond existing job-related and return-related services to areas that repeatedly arise during overseas stays, such as housing rentals, car rentals, education expenses, and local insurance.
Team Leader Yeonhee Lim of Y&Archer said, “Softlanders’ postpaid payment-based global relocation platform has proven its business viability and innovation in the market,” and added, “It will present a new paradigm in the global expatriate market worth KRW 700 trillion annually, along with the expansion of services during the stay.” She added, “We expect synergy effects in Softlanders’ global expansion by leveraging Y&Archer’s global network.”
Han Man-joo, CEO of Softlanders, said, “This investment is the result of recognition of the marketability and scalability of our business model,” and added, “As the only post-payment-based relocation fintech platform that solves the difficulties of companies, expatriates, and local service providers, we will embark on full-scale growth through in-house services and global expansion.” The investment will be focused on expanding sales and marketing personnel, expanding our service portfolio, and strengthening our global network.
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