MassAdoption (CEO Chanwoo Park), which operates the brand growth platform ' Buckle ', announced on the 21st that it has completed attracting Series A investment. Aventures and JB Investment participated in this investment, and they paid attention to Buckle's expansion potential as an end-to-end strategic partner.
Buckle is a platform that goes beyond a function-centered SaaS solution and aims to design customer experiences based on brand identity. In particular, it focuses on supporting the formation of relationships between brands and customers in line with the brand journey of 'identity-fandom-experience', which is considered important in trend industries such as fashion and lifestyle.
To this end, we provide data infrastructure and analysis tools designed to consistently implement the message that the brand wants to convey across various customer touchpoints. Through this, we support the establishment of communication strategies based on brand philosophy beyond quantitative analysis of customer experience.
JB Investment’s Kim Do-hyung, who participated in the Pre-A investment following this Series A round, evaluated the company by saying, “Buckle is more than just a SaaS tool; it is a strategic partner that designs brand identity and customer experience using data and AI technology,” adding, “It has high expandability to various industries through its hybrid approach.”
Park Chan-woo, CEO of MassAdoption, said, “The relationship between a brand and its customers cannot be measured by short-term indicators,” and added, “The key is to design experiences in the brand’s own language and deliver them consistently.” He continued, “We will continue to advance our platform so that we can support the continued growth of more brands in the future.”
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