– Recruiting experts from Class 101 who successfully led local business in Japan to profitability
– Full-scale sales of Featuring Japan based on rich field experience and network
– Establishment of Japanese corporation in the second half of this year⋯Leap forward as a global cross-border marketing solutions company
Global SNS data analysis company Featuring Inc. (CEO Ji-Hoon Jang) announced on the 21st that it has hired Hwang Seo-rim, a Japanese business division lead and a Korean-Japanese cross-border business expert, and is moving into the local market.
Featuring is a company that provides integrated influencer marketing services based on Asia's largest SNS data analysis engine, 'Featuring AI'. Last year, it launched 'Featuring Japan' after working on localizing solutions with Japan's leading comprehensive advertising agency, 'Flag'.
Lead Hwang Seo-rim is an expert who has led cross-border marketing and business development in Korea and Japan for 10 years. He successfully led the establishment of a Japanese corporation and early market entry at global social game and content developer ‘Superjin’, and contributed to expanding brand awareness through collaboration with local Japanese creators at the all-in-one creator content platform ‘Class 101’.
In addition, he served as the head of the Korean branch of Nova Holdings, Japan's largest education service company, and experienced all aspects of establishing a corporation, including assessing suitability for initial market entry, discovering business profit models, and promoting new businesses.
Featuring plans to strengthen local customized marketing strategies based on Hwang Seo-rim’s extensive field experience and network in Japan, and to discover solution utilization cases and launch sales activities in earnest. In addition, the company plans to establish a Japanese corporation in the second half of this year and solidify its position as a global cross-border marketing solutions company.
Hwang Seo-rim, the leader of Featuring’s Japanese business division, said, “Based on Featuring’s unique SNS analysis technology, we will implement customized strategies optimized for the Japanese market,” and “We will create sustainable results through close partnerships with local customers.”
Meanwhile, Featuring recently participated in a global startup IR event hosted by the Ministry of SMEs and Startups and the Korea Institute of Startups and Entrepreneurship Development, where they introduced their vision and technological prowess to Japanese investors, and participated in Japan's largest startup exhibition, 'Startup Japan Expo 2025', where they discussed business networking and open innovation cooperation to discover new customers.
You must be logged in to post a comment.