– AI-based commerce experience innovation and strengthening media-centric strategy
Criteo, a global commerce media company, announced that it has redefined its brand direction to suit the next-generation commerce era.
Criteo, which has been connecting brands, retailers, agencies, publishers and consumers with AI-based advertising solutions for the past 20 years, announced a new brand slogan, “For the Love of Commerce.” This is Criteo’s belief that commerce should go beyond mere functionality to pursue human connection and meaningful experiences, and signals Criteo’s commitment to continuously advancing its solutions for rapidly changing technologies, markets and partners.
“The commerce experience is now being entirely redefined by AI, from the tools used to purchase products and services to the creatives that guide consumers on their discovery journey,” said Brendan McCarthy, Chief Marketing Officer, Criteo. “Criteo has played a key role in shaping the commerce ecosystem over the past 20 years and we are committed to advancing the AI-powered commerce experience even further.”
Leading the rapidly changing commerce environment
According to a recent Criteo study of global consumers, 76% of all consumers feel that online shopping “lacks surprise and delight,” suggesting that commerce needs to go beyond mere practicality to create emotionally connected and meaningful commerce experiences for consumers.
Accordingly, Criteo will open the next-generation era of commerce by leading data-driven solutions based on its global network, unparalleled accessibility to commerce data, integration across the ecosystem, and AI technology.
Beyond commerce media, it is an experience that accompanies every moment of our daily lives.
In 2021, Criteo presented its vision for a more open and connected commerce era with the slogan, “The Future is Wide Open.” Since then, Criteo has been spreading the concept of “commerce media” throughout the digital advertising industry.
“While our previous tagline reflected Criteo’s vision for an open commerce ecosystem, it no longer captures where we are today and what we want to achieve,” said Brendan McCarthy, CMO. “This new tagline more clearly captures Criteo’s commitment to connecting ecosystems, driving innovation and enabling our partners to grow.”
The new slogan was developed in collaboration with marketing specialist agency The Marketing Practice, based on Criteo’s core values of ‘Openness’, ‘Collaboration’, and ‘Influence’.
New brand campaigns launched around the world, including at the Cannes Lions International Festival of Creativity
To celebrate the launch of its new brand, Criteo launched a brand campaign in key markets around the world, including the Cannes Lions International Festival of Creativity.
On the beach in Cannes, France, an orange heart-shaped hot air balloon with the phrase “Putting heart back in the cart” and an iconic shopping cart installation appeared, and local businesses were also revitalized by collaborating with local cafes, bakeries, and retailers to offer free products with heart stickers.
The campaign will expand to major global cities, including London, New York, Tokyo, and Seoul, by 2025, and will foster conversations about the future of commerce and increase brand awareness through social media campaigns involving influencers from various fields and Criteo experts.
You must be logged in to post a comment.