Global commerce platform company Assemble Corporation announced on July 18 that it signed an official distribution contract in Vietnam with South Korean infant nutrition snack brand 'OOOA' through its local Vietnamese corporation GOMI CORPORATION (CEO Dang Trung Huu).
Gomico Corporation pursued this contract to expand its premium infant specialty category based on its successful localization experience with its infant moisturizing brand ‘Goongbe’. Through this, Assemble Corporation plans to diversify its K-infant market portfolio and preemptively target the demand for infant and toddler nutritional snacks in Vietnam.
As a distribution channel, Gomi Corporation will be in charge of operating the official brand mall of 'OOOA' on Shopee and TikTok Shop, handling the entire process from product registration, marketing, order management, and delivery. It will also sequentially enter offline stores in major cities to increase consumer accessibility. The product will be first introduced online in the third quarter of 2025, and offline channels will be expanded while monitoring local responses.
The first lineup of 'OOOA' includes healthy grain-based snacks such as rice sticks, cereal bars, and corn pops, designed with nutritional balance in mind for each growth stage from 6 months to 36 months.
“Vietnamese consumers are highly interested in height growth and strengthening immunity, which is why the infant/toddler nutritional snack market is growing rapidly,” said Dang Trung Huu, CEO of Gomi Corporation. “We believe that by combining the reliability of Made in Korea, OOOA’s product capabilities, and our brand mall operation and fulfillment capabilities, we will be able to quickly settle into the market and grow.”
Assemble Corporation has successfully launched various K-brands such as 'Goongbe', 'Vella', and 'Dasique' in the Vietnamese market through Gomi Corporation, and directly operates the brands' official Shopee and TikTok Shop accounts, handling the entire process from product registration to marketing, order processing, logistics and delivery. Through this official distribution contract with 'OOOA', it plans to further strengthen its competitiveness in the infant/toddler category and provide local consumers with a differentiated premium snack experience.
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