Sweet Spot (CEO Kim Jeong-su), a pop-up store specialist company, announced on the 22nd that it has launched 'Shop Atpisode', a customized pop-up store service within corporate spaces.
'Shop at Episode' is a B2B-only service that introduces popular brands from Seongsu-dong or department stores in the form of pop-up stores in corporate buildings, industrial complexes, research centers, and other work spaces. Since employees can experience and purchase trendy brand products directly at their workplace, the satisfaction of employees at workplaces where it has been introduced is high, and it is also gaining attention as part of a welfare program.
Sweet Spot has improved convenience by linking its corporate-only feature, ‘Popga Order,’ to its pop-up store information app, ‘Popga,’ allowing employees to order products in advance and pick them up at the pop-up store.
'Shop at Episode' was first introduced in March at the workplaces of major domestic companies and has successfully attracted various brands including Bonanza Coffee, Dessert Planet, Smith & Leather, Lego, Nespresso, Callaway, and Geumokdang.
At the pop-up store site, experiential events such as inviting sports stars and tasting and demonstrations are also held, increasing employee participation. In addition, brand companies are also showing interest because they can check purchasing demand and sales performance in a special location in the office district of a large corporation.
Sweet Spot plans to expand its services by introducing Shop@Episode to other business locations within the same company in the second half of the year.
Sweet Spot CEO Kim Jeong-su said, “Shop at Episode is a new welfare platform that creatively expands the contact points between brands and consumers beyond a simple pop-up store,” and added, “We will continue to develop welfare content that invigorates corporate culture and work environments by collaborating with various companies.”
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