– Verified by 10 million Able users’ purchase, review, and satisfaction data, winning two awards categories
– Leading the clean core trend that pursues the skin's natural beauty with efficacy-centered formulas
Derma cosmetic brand Cellimax (CEO Kim Min-seok) announced on the 23rd that its 'Heart Pink Tone-up Sunscreen' and 'Baking Soda Deep Pore Eraser Foam Cleansing (hereinafter referred to as Eraser Foam Cleansing)' won first place in the sunscreen and cleansing foam categories, respectively, at the 2025 First Half Ablely Beauty Awards.
The Able Beauty Awards is an awards ceremony that selects popular products by category every six months based on purchase, review, and satisfaction data from 10 million users. Heart Pink Tone-up Sunscreen and Eraser Foam Cleansing took first place, in line with the 'Clean Core' trend that emphasizes natural, healthy skin while reducing irritation.
In particular, the Heart Pink Tone-Up Sunscreen has won first place in the awards for two consecutive years with over 8,100 reviews and a high satisfaction rate of 95% on Ablely. 10 types of hyaluronic acid and mugwort ingredients fill the skin with moisture to create a moist and lively skin tone, and the dual blocking system effectively blocks UV rays to protect the skin.
Eraser Foam Cleansing is a representative cleansing foam of Cellimax that has become a hot topic with over 6,700 reviews and 98% satisfaction on Ablely. It features baking soda that gently absorbs waste in pores to help deep cleansing. It also contains purslane extract to provide a skin soothing effect while cleansing, and the rich and elastic foam provides a soft feeling without irritation.
Kim Min-seok, CEO of Cellmax, said, “This award is the result of Cellmax’s efforts to always listen to customers’ real experiences and use their voices as the starting point for product development, as well as the result of genuine communication with customers.” He added, “We will continue to grow as a brand that provides solutions that are essential for customers’ skin.”
Meanwhile, Cellimax is a derma cosmetic brand that focuses on effectiveness, and is securing loyal customers around the world under the brand philosophy of developing products that are actually effective based on customer opinions and scientific evidence. The award-winning products of this year, Heart Pink Tone-up Sunscreen and Eraser Foam Cleansing, have been receiving great attention from consumers, recording cumulative sales of approximately 90,000 and 380,000 units, respectively.
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