Comprehensive advertising agency Iruda Marketing has been selected as an advertising partner for major domestic beauty groups, strengthening its position as a marketing company specializing in the beauty industry. This collaboration is expected to accelerate the expansion of its business centered on the beauty sector.
Iruda Marketing has been providing integrated services in various marketing areas such as content planning, performance advertising, and viral campaigns, and has accumulated strategic operation experience through collaboration with numerous beauty brands. Recently, it has formed a strategic partnership with Nordmason, which is developing the Huxley and FEEV brands.
According to the company, the proportion of beauty advertisers in Irudam Marketing in the first half of this year increased by 29.1% compared to the same period last year, and the advertising handling amount during the same period increased by 96.1%, continuing the growth trend.
In addition, its own marketing solutions are also contributing to its performance. The influencer sponsorship platform 'Review Maker' and the short-form content creation tool 'Shortcon Lab' are said to have a positive effect not only on increasing brand awareness but also on consumer purchase conversion.
An official from Iru Marketing stated, “We are continuously developing customized marketing strategies based on our understanding of the characteristics of the beauty industry and market changes,” and “We will maximize marketing effectiveness through close collaboration with advertisers.”
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