Data-driven food manufacturing solution startup Pullix announced on the 24th that it was finally selected for the Ministry of SMEs and Startups' technology startup support program 'TIPS'.
Pullix attracted seed investment from Bluepoint Partners in November 2023, and this TIPS selection was made through Bluepoint’s recommendation.
TIPS is a program in which private investment firms and the government collaborate to discover and support startups with technological prowess and growth potential. Selected companies will be provided with up to 500 million won in research and development (R&D) funds for up to two years.
Through this TIPS support, Pullix plans to advance data-based one-stop manufacturing solutions that eliminate inefficiencies in the food manufacturing industry and help anyone easily access food manufacturing. Currently, the food industry often operates inefficiently and disconnected from product planning to production and launch, creating high barriers to market entry.
Pullix provides execution-centric solutions that integrate the entire manufacturing process based on digital infrastructure, helping entrepreneurs and small brands save time and money.
In the future, Pullix plans to pursue ▲ advancement of AI-based product planning tools ▲ expansion of collaboration with global brands ▲ development of customized manufacturing solutions based on TIPS support. Through this, it will focus on lowering the initial market entry risks for food entrepreneurs and alleviating the overall entry barriers.
Ham Seol-beom, senior auditor at Bluepoint Partners, said, “Polix is a company that has been officially recognized for its technological prowess and market potential,” and added, “We expect that it will be able to lead the structural transformation of the food manufacturing industry.”
Pullix CEO Lee Jin-gil said, “With the selection as TIPS, we will grow into a key infrastructure company that realizes a global K-food ecosystem beyond Korea.”
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